TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear TV networks have long been recognized as mainstream television models, relying on fixed air times via satellite. In contrast, digital services operate on subscription models, with Netflix, major competitors, and niche players serving as key industry players. As viewer preferences shift, rivalry between conventional TV networks and streaming